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Recruiting with Tacos & Coffee

I am writing this article five weeks into California’s shelter-in-place. And so it seems like I am writing about a bygone era when it was normal to have a meal or a drink with someone in person — and not just on Zoom. While I don’t possess a crystal ball, my hunch is that the tradition of breaking bread and sharing a drink with someone will return. 

Before Tacos del Sol in Alviso, CA was a restaurant, it was a food truck. And one that was hard to find. I got introduced to it when a colleague at Yahoo asked if I wanted tacos. Of course I was in. Since moving to CA in 2005 I fell in love with the taco scene (it was just not to the same level as the scene in Dallas at that time). Finding the truck was challenging. It parked in a few locations. No one seemed to know the formula, but basically you just drove around the small town in the salt marshes and you would stumble upon it. I mean Alviso isn’t that big. Probably a lot of the charm was it feeling a bit secret.

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Culture as a Recruiting Tool

It was a beautiful Sunday morning. I had decided to hike the hills on the east side of San Jose just above Alum Rock Park. Bocardo Rock was one of the highest hills in the area and made for a really stunning view of all of Silicon Valley. That morning it looked like a gigantic lake as it was fully shrouded in a dense layer of fog. I was feeling far removed from the hectic pace of my job at Netflix when I heard the ping of a text message. I quickly checked my Blackberry. It was from Reed. Yes, that Reed. My CEO. I wondered what was up for him to be texting me on a Sunday morning.

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